Nearly 1 billion people across the globe live with completely avoidable vision loss. This year, in advance of World Sight Day on October 14, global eye care nonprofit Orbis is launching a new TV PSA that highlights the importance of getting your eyes checked.

This 30-second TV PSA entitled “See What You’d Miss” opens with a traditional vision chart before taking an emotional turn, showcasing key life moments ranging from a baby’s first steps to graduation, first through blurry lenses and then with clear vision. The message is clear: get your eyes checked or risk not seeing these milestones.

Routine eye screenings are one of the best ways to preserve vision health. Many common eye diseases – including diabetic retinopathy, glaucoma, and age-related macular degeneration – can be significantly slowed with treatment, but only if they are caught in time. Once these conditions have resulted in a loss of vision, it is irreversible. It is increasingly critical to get in the habit of going for routine eye exams.

Orbis is a leading global non-governmental organization that has been a pioneer in the prevention and treatment of avoidable blindness for nearly four decades. Orbis transforms lives by delivering the skills, resources and knowledge needed to deliver accessible quality eye care. Working in collaboration with local partners, including hospitals, universities, government agencies and ministries of health, Orbis provides hands-on ophthalmology training, strengthens healthcare infrastructure and advocates for the prioritization of eye health on public health agendas. Orbis operates the world's only Flying Eye Hospital, a fully accredited ophthalmic teaching hospital on board an MD-10 aircraft, and an award-winning telemedicine platform, Cybersight. For the past ten consecutive years, Orbis has achieved Charity Navigator’s coveted four-star rating for demonstrating strong financial health and commitment to accountability and transparency, placing Orbis in the top 3% of U.S. charities. In 2021, Orbis earned GuideStar’s platinum Seal of Transparency.

The 30-second TV PSA is available for use immediately and has no end date.

For more information, please visit www.orbis.org.

VIDEO PROVIDED BY: Orbis

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