National Safety Council "Calls Kill" PSA Campaign

Dear Public Service Director,

Did you know one in four car crashes are estimated to involve cell phone use? While 80% of drivers think using a hands-free device is a safer option that is just not the case. More than 30 studies show hands-free devices don’t make drivers any safer as the brain remains distracted by the cell phone conversation. There is no safe way to use a cell phone and drive.

This PSA from the National Safety Council emphasizes how even a quick hands-free phone call while driving can have deadly consequences. Precious lives are at stake when drivers choose to use their cell phones. This PSA was created as part of larger Calls kill campaign aimed at parents, who tend to be more responsive to safety messages. Too many drivers still believe they are making the safe choice by using a hands-free device. With just a little education on the risks, thousands of lives could be saved.

We appreciate your help in educating your viewers to make safer choices by airing the enclosed PSA on your station frequently. These crashes are completely preventable.

Drivers in your viewing area that need more information can visit distracteddriving.nsc.org. Each day, nearly 100 people die in car crashes, making this PSA extremely relevant all year long.

More detail on the Calls Kill campaign is available at nsc.org/CallsKill.

Thank you for your time.

FOR ADDITIONAL INFORMATION PLEASE CONTACT:

Kathy Lane

Senior Director of Public Relations

National Safety Council