National Cyber Security Awareness Month PSA Campaign

September 22, 2014

Dear Public Service Director:

As Americans become increasingly more reliant on the internet and digital technology, individuals are spending more of their time online. At work, home, school and on the go, we are continuously connected. In a recent study, 45% of 18-26 year olds report that their first “talk” about staying safe online was from a parent and 20% got their first advice from a teacher (2014 Raytheon/NCSA Millennial Survey). These early conversations with young people as they begin to go online are a critical juncture for ensuring safer online actions. Cybersecurity is a shared responsibility where everyone has a role to play, whether you are a parent, a teacher, a student, or even an employer.

In partnership with the Department of Homeland Security, the National Cybersecurity Alliance, a 501 (c)(3) nonprofit organization, is dedicated to educating and empowering society to use the internet safely and securely. The STOP. THINK. CONNECT. campaign was developed by twenty-five companies and seven Federal agencies working together to harmonize a simple message that could guide everyone to be safer and more secure online.By taking security precautions and understanding the consequences of behavior online, everyone can connect and enjoy the Internet with a little more peace of mind. STOP. THINK. CONNECT. is a powerful research-based message for change and is modeled after other efforts to engage everyone to adopt preventive and safer practices such as those to prevent wildfires and drunk driving.

Through this initiative, materials and public service announcements (PSAs) have been crafted to apply to a variety of audiences. These resources help the public protect their digital assets and the networks we use to connect online.

We hope that you will use the enclosed PSAs to inform your community about the importance of practicing strong and safe online habits:

• Game Over—Playing Online : 15 & 30 second TV and Radio PSAs
• Game Over—Sharing Online: 15 & 30 second TV and Radio PSAs


• We’re All Online: 15 & 30 second TV PSAs

We thank you in advance for increasing your community’s awareness of cyber risks and informing the public of protective actions to take. When we are all informed and follow simple steps to be safer online, we make using the Internet a more secure experience for everyone.

If you have any questions, or need additional information, please contact Emily Eckland at (202)570-7429. For resources and tips to stay safe online visit www.dhs.gov/stopthinkconnect.

Thank you for your time,

Michael Kaiser

VIDEO PROVIDED BY: National Cybersecurity Alliance

FOR ADDITIONAL INFORMATION, PLEASE CONTACT:

Emily Eckland
Director of Digital Strategy & Awareness Campaigns
National Cyber Security Alliance
Emily@staysafeonline.org
202-570-7429