Junior Achievement USA Launches “JA Heroes” PSA Campaign to Ask Volunteers to Give Kids the Power to See Their Future

Junior Achievement USA^® (JA) today announced the launch of its JA Heroes PSA campaign. The goal of this campaign is to connect volunteer mentors with young people to give kids the power to see their future, unleash their potential and let their dreams take flight.

Positive role models in the lives of young people are shown to help inspire them to overcome difficult circumstances. Yet today, millions of kids live in situations where they do not have access to mentors who can give them the guidance or insight they need to rise above negative peer pressure, economic uncertainty or simply a lack of direction.

This PSA campaign from JA demonstrates how volunteer mentors can empower young people through programs such as JA. By giving a few hours of their time as a classroom JA volunteer, these individuals can give young people the power to see their futures and realize their potential. JA has the means of matching interested adults with local schools to deliver life-changing experiences to students in communities across the country. JA programs provide students with real-world skills, focusing on entrepreneurship, work readiness and financial literacy.

To find out more about the JA Heroes campaign, visit www.JA.org/heroes.

About Junior Achievement USA^®(JA)

Junior Achievement is the world's largest organization dedicated to giving young people the knowledge and skills they need to own their economic success, plan for their future, and make smart academic and economic choices. JA programs are delivered by corporate and community volunteers, and provide relevant, hands-on experiences that give students from kindergarten through high school knowledge and skills in financial literacy, work readiness and entrepreneurship. Today, JA reaches more than 4.5 million students per year in 115 markets across the United States, with an additional 5.8 million students served by operations in 120 other countries worldwide. Junior Achievement USA is a member of JA Worldwide. Visit www.ja.org for more information.

FOR ADDITIONAL INFORMATION, PLEASE CONTACT:

Ed Grocholski
Junior Achievement USA
Ed.grocholski@ja.org
(719) 540-6165